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'''Walkman''' is a Sony brand tradename originally used for portable audio Compact Cassette|cassette/tape players in the late 1970s. In the 2010s, it was used to market Sony's portable Audio frequency|audio and video players as well as a line of former Sony Mobile Communications|Sony Ericsson mobile phones. The original Walkman actually introduced a change in music listening habits by allowing people to carry recorded music with them and listen to music through lightweight headphones. Owners of the Walkman were able to take back their "lost" time, commuting for example, and turn it into a pleasurable experience, or add a soundtrack to their urban surroundings. It was the privatization and personalization offered by the Walkman that led to its success. The prototype was built in 1978 by audio-division engineer...
LogoWalkman logo.svg
ManufacturerSony
TypePortable media player
LifespanJuly 1, 1979 – October 25, 2010 (Compact Cassette Tape Edition); Approximately 1979 (AM/FM radio); July 1, 1984 – present (all other editions)
Unitssold385 million (as of March 31, 2009){{cite web|url=http://www.sony.co.jp/SonyInfo/CorporateInfo/History/capsule/20/|title=Sony Japan - タイムカプセル vol.20 そして、その名は世界共通語になった|publisher=}}
Authorlink| title =The Story Behind the Sony Walkman | work = | publisher =Low End Mac | date =2006-09-15 | url =http://lowendmac.com/orchard/06/0915.html | doi = | accessdate =2007-03-04 }} The original idea for a portable stereo is credited to Brazilian-German inventor Andreas Pavel.{{cite web|url=http://www.cnet.com/news/sony-pays-millions-to-inventor-in-walkman-dispute/ |title=Sony pays millions to inventor in Walkman dispute |publisher=CBS Interactive Inc |date=2004-06-04|accessdate=2015-11-02}} The first Walkman was marketed in 1979 in Japan, using the name Walkman. From 1980, it was known as the Soundabout in many other countries including the US, Freestyle in Sweden, and the Stowaway in the UK.{{cite web|url=http://www.dn.se/DNet/jsp/polopoly.jsp?d=678&a=728109 |title=Läsarnas sjuka varumärken |publisher=Dn.se |date= |accessdate=2011-01-14}} Advertising, despite all the foreign languages, still attracted thousands of buyers in the US specifically.Du Gay Sony President and co-founder Akio Morita hated the name "Walkman" and asked that it be changed, but relented after being told by junior executives that a promotion campaign had already begun using the brand name and that it would be too expensive to change.
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